Branding: What’s the difference between a logo and a brand?

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Most people use the words “logo” and “branding” interchangeably. However, for designers, the difference is significant – and both can have a big impact on your business.

Branding is the big idea

The simplest difference between a brand and a logo comes down to this: a logo is a literal image – a design you can see.

Branding, on the other hand, is the sum of your company’s reputation. Like the image above illustrates, a brand includes everything you and your customers know about your business. Branding is the big idea, the vision you want to telegraph to your customers.

A logo is a visual symbol

Although you need to know what your brand stands for before you design a logo, it doesn’t mean your logo is less important. In fact, a logo needs to do the heavy lifting for the brand’s identity. It needs to convey your company’s branding instantly – in some cases even without using words.

Here’s a quick test: think about Vodaphone or Apple. The image that pops into your head illustrates the important role your logo can play.

Of course, before you dive into envisioning your brand or designing a logo, you need to make sure your business strategy is well-honed. Prefer can help you develop all the parts that combine to make your brand. Give us a shout today!