Sliders, 5 reasons why not to use them

We have a lot of discussions with clients about how to make home pages look beautiful and engaging, provide memorable user experiences. Often the suggestion is to showcase as much gorgeous imagery as possible. The solution, you’re probably thinking, is obvious… add sliders or carousels! But alas, you may need… Read More

The expert

Sometimes the interwebs creates little gems which are all too familiar. Some are parodies others are painfully close to the truth. In either case they do make us laugh. The Expert is one by Lauris Beinerts after an original short story “The Meeting” (in Russian). Read More


Prefer is proud to be one of the founding companies to create Hoppon, an agency-level website creation tool unlike any you’ve seen before. Do any of these statements sound familiar? “Oh I have a website. I just haven’t updated it in, like, a year.” “Ugh. I’ve given up on our… Read More

Association of Salaried Medical Specialists

We started working with the Association of Salaried Medical Specialists (ASMS) when they transferred their site to us from a different provider. The organisation provides news, services, advice and resources for medical professionals in New Zealand. One major service provided by the site is a job listing portal of employment… Read More

An offer for an SEO audit shows my site isn’t good. Is that for real?

So you’ve had an offer from someone who has offered to do an SEO audit on your site. That audit, they say, will provide valuable and meaningful insight into your business and customers and promises to be a ‘game changer’. Should you be skeptical? Yes. First,… Read More

Why you shouldn’t skip market validation for a new product

You’ve come up with an awesome business idea and you’re ready to hit the market with it. Cheers, mate, good on ya! But wait – are you sure there’s a group of people who want your product/service? Just having a great idea isn’t enough. You need to find out if the people… Read More

Fresh techniques for growing your email list

Conventional wisdom from online business experts is that your email list is your most important sales tool. But what if you’re stuck with a low subscriber count? How do you go about growing your email list? Here’s our roundup of some great techniques with evidence behind them. Update or repurpose your most… Read More

Prefer strives for workplace diversity – come work for us!

Most New Zealand employees (58%) would like to see more diversity in their coworkers. At Prefer, we’ve always been committed to modeling business best practices – and workplace diversity is no different. Workplace diversity is good for business Many studies have shown that workforce diversity improves almost every aspect of… Read More

Forest Management Group

The Forest Management Group (FMG) website was created to replace a very old and clumsy site which was becoming a liability for the legitimacy of the FMG brand. We designed and built their new responsive site as an early test case for Hoppon, a site-design and -building tool designed… Read More

Cheers to Nick Servian, Winner of International Color Awards!

Congratulations to one of our partners, New Zealand photographer Nick Servian! The International Color Awards nominated 10 of his outstanding photos, including two Honorable Mention awards. Servian’s award-winning photos Nick was presented with Honorable Mention awards during a live-streamed Photoshow on 4 March 2017. Check out these two award-winning beauties!… Read More