Insights

We keep our insights short and powerful, loaded with facts, debunking the myths and garnished with opinion.

Applications

How bots are changing the way we do business

AI is infiltrating its way into businesses at an increasing rate. And for the better, I might add. The use of bots has evolved past the point of mere customer service help, they are changing the way businesses operate. For starters, global funding for AI startups increased by approximately 60% between 2015 and 2016 alone. Many […]

Conversational AI

Bot Development Canvas: Designing a bot for internal usage

So far, bots have been used primarily as a customer service tool. They make customer experiences efficient, consistent and effective. Although, the extent of how bots are being used goes much further. What about internal use? We don’t often see how bots can be utilized inside a business. And you might be pleasantly surprised. Designing a bot specifically […]

Conversational AI

Welcome to your new call centre operator – a chatbot

There are many predictions that artificial intelligence will displace routine and rule-based roles in areas such as call centre operators, accounting, law services and financial analysis. With the enormous strides made in natural language processing  (think Amazon’s Alexa and Google Assistant), call centre roles are likely to be handed over to chatbots sooner than we […]

Applications

How recruitment chatbots are changing hiring

Companies are becoming more and more innovative with how they use chatbots. One use that is growing increasingly popular is the use of a recruitment chatbot. Recruitment bots can help your company The artificial intelligent recruitment chatbot can assist with the time-consuming aspects of the hiring process for organisations, to maximise productivity. A recruitment chatbot […]

Conversational AI

The bot development canvas step by step guide

The idea of developing and implementing a chatbot into your business can be very overwhelming. That’s why we have put together a step by step guide for planning your bot development using our new bot development canvas. Firstly, you will need to download a copy of the bot development canvas to fill out. You can […]

two phones in conversation
Applications

The story behind the robot best friend

Picture this: Someone who listens, without even the smallest ounce of judgment. Someone who makes you feel good about yourself. Someone who is there any time of day or night. Sounds like the perfect best friend, doesn’t it? Now picture this: that someone is a robot. This is a reality for hundreds of thousands of people […]

Circuit Boards with heads on them
Applications

Robot therapy as a mental health solution

New developments in the artificial intelligence sphere are happening everyday. One of the latest is robot therapy. Mental health: a big issue Mental health is one of the leading issues in today’s global society. This leaves us with the question: why is there not more being done about it? And why are our health systems […]

Conversational AI

Zwerm, bot force management to reshape enterprise customer engagement

Prefer is proud to be the developer of New Zealand’s first public platform to manage a swarm of conversational robots, which allows organisations to improve their customer engagement using robots rapidly. Wellington, August 15th, 2018 – Zwerm Limited released an “artificial intelligent bot management platform” called Zwerm. Zwerm enables businesses to focus on conversations with […]

face in wood
Conversational AI

We all have feelings for robots

Us humans are emotional creatures. We can’t help it. We feel emotion toward both other beings, and material things too. This includes robots. Yep, we have feelings for robots. Fictional feelings Before you disregard what I’m saying, I’m going to reach out to all those Star Wars fans out there. Have a quick think about […]

Conversational AI

Prefer presents on conversational AI at MOH Health Tech Hui

Prefer was invited to present at the MOH as part of an emerging technology initiative called Health Tech Hui. An engaged audience from a cross section of functions were treated to 3 presentations: Prefer: Conversational AI applications in healthcare Intela AI: An introduction to AI and applications in healthcare Volpara: Combining image processing with Machine […]

Applications

Launching payme.kiwi

Today we launch Payme.kiwi, inviting all AI bot developers to put taking payment in an AI bot onto their roadmap. The next step in conversational AI is conversational commerce. Using human conversations to order goods without carts or signups makes transactions a whole lot easier. Taking payment in that scenario is a hassle. Large payment […]

Conversational AI

Managing Bot Proliferation

Having an AI bot is the new and trendy thing these days. Organisations all over the world are deploying one or even multiple bots. And that is also when their problems start. You start losing data from day one. When you start with a simple bot built on an existing platform, you can quickly test concepts […]

Conversational AI

Voice assistant to pack your suitcase

The Dutch Airline KLM launched a smart voice assistant that helps passengers pack their suitcase using Google Home. It is a way to find out how customers engage voice-controlled systems not necessarily a core part of their business. If you have a Google Home or Google Assistant (check your phone if you have an Android 5 […]

Conversational AI

Voice commerce is still in its infancy?

Amazon sold many smart Echo Dot speakers on Cyber Monday as reported proudly. We do not hear much about the services provided though. Echo Dot sold particularly well because the product was sharply discounted, to around US$30 (NZ$43). With Echo Dot you can select music using your voice, request information and buy from Amazon. That is […]

Turks website
Portfolio

Turks

We were asked to partner with a PR firm to provide our insight, design and development expertise to create a new, full featured design for Turk’s – one of New Zealand’s premium chicken brands. To coincide with their shift to certified free-range farming, the task was to update their online presence and create a site […]

Conversational AI

Are you Amazon Alexa ready?

With the imminent arrival of the first home assistant in New Zealand early 2018, the launch of Amazon shopping services to these shores and the expected rapid release of Google’s offering following Amazon the question whether your organisation is ready for this is getting very relevant. The home assistants often used are Amazon Alexa and […]

Conversational AI

Managing Your First AI Bot

You have heard about artificial intelligence and bots and are looking to see if one would be helpful for your organisation? Our afternoon seminar helps you get started with the journey. Working with a bot for your organisation is an exciting journey. A journey that takes you into new and uncharted territory. During our seminar […]

Web Design

Best website … 5 secrets

The best websites have more secrets than you think. It looks good, therefore it must be good. However there is more going on beneath the bonnet then you think. We’ve collated this list of things to consider when looking for a strong online presence. You cannot “see” user experience. It is easy to see something […]

Robot - Chatbot
Conversational AI

Chatbots? To bot or not to bot.

Chatbots are the newest trend but what do they do for you? With more than two billion monthly users Facebook is a great place to connect with your customers. But is this the right time to do so? When you look at the latest numbers you see that web and social media are surpassed by […]

5 steps to a super development partnership
Web Design

5 steps to a super development partnership

Have you ever worked with a developer (or you developers, with a client) and wondered, “Why is this so hard?” We’re willing to bet you have. It happens more than we’d like. Whatever side of the supply chain you’re on, hopefully these five steps will help put you on path to a better, stronger development […]

Carousels: friend or foe?
Web Design

Sliders, 5 reasons why not to use them

We have a lot of discussions with clients about how to make home pages look beautiful and engaging, provide memorable user experiences. Often the suggestion is to showcase as much gorgeous imagery as possible. The solution, you’re probably thinking, is obvious… add sliders or carousels! But alas, you may need to think again. Sliders are […]

the expert
Random

The expert

Sometimes the interwebs creates little gems which are all too familiar. Some are parodies others are painfully close to the truth. In either case they do make us laugh. The Expert is one by Lauris Beinerts after an original short story “The Meeting” (in Russian).

Hoppon
Portfolio

Hoppon

Prefer is proud to be one of the founding companies to create Hoppon, an agency-level website creation tool unlike any you’ve seen before. Do any of these statements sound familiar? “Oh I have a website. I just haven’t updated it in, like, a year.” “Ugh. I’ve given up on our website. Nobody knows how it […]

Association of Medical Specialists
Portfolio

Association of Salaried Medical Specialists

We started working with the Association of Salaried Medical Specialists (ASMS) when they transferred their site to us from a different provider. The organisation provides news, services, advice and resources for medical professionals in New Zealand. One major service provided by the site is a job listing portal of employment opportunities for qualified medical specialists. […]

SEO audit — is that for real?
Web Design

An SEO audit offer says my site isn’t good. Is it true?

So you’ve had an offer from someone who has offered to do an SEO audit on your site. That audit, they say, will provide valuable and meaningful insight into your business and customers and promises to be a ‘game changer’. Should you be skeptical? Yes. First, though, let’s be clear: this probably isn’t a scam. […]

market validation
Random

Why you shouldn’t skip market validation for a new product

You’ve come up with an awesome business idea and you’re ready to hit the market with it. Cheers, mate, good on ya! But wait – are you sure there’s a group of people who want your product/service? Just having a great idea isn’t enough. You need to find out if the people who need your widget can […]

email list building
Web Design

Fresh techniques for growing your email list

Conventional wisdom from online business experts is that your email list is your most important sales tool. But what if you’re stuck with a low subscriber count? How do you go about growing your email list? Here’s our roundup of some great techniques with evidence behind them. Update or repurpose your most popular content If your content is […]

workplace diversity maori
Random

Prefer strives for workplace diversity – come work for us!

Most New Zealand employees (58%) would like to see more diversity in their coworkers. At Prefer, we’ve always been committed to modeling business best practices – and workplace diversity is no different. Workplace diversity is good for business Many studies have shown that workforce diversity improves almost every aspect of business. That means hiring a crew […]

Forest Management Group
Portfolio

Forest Management Group

The Forest Management Group (FMG) website was created to replace a very old and clumsy site which was becoming a liability for the legitimacy of the FMG brand. We designed and built their new responsive site as an early test case for Hoppon, a site-design and -building tool designed to help agencies provide bespoke, on-brand […]

International Color Award-Abstract-Servian-Nick
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Cheers to Nick Servian, Winner of International Color Awards!

Congratulations to one of our partners, New Zealand photographer Nick Servian! The International Color Awards nominated 10 of his outstanding photos, including two Honorable Mention awards. Servian’s award-winning photos Nick was presented with Honorable Mention awards during a live-streamed Photoshow on 4 March 2017. Check out these two award-winning beauties! In addition, eight more of Nick’s photos also […]

API
Random

What is API and what can it do for your business?

What is API? You see it in tech headlines but unless you’re a developer there’s a good chance you don’t know how API integrations could enhance your business. Here’s what you need to know. API stands for application program interface. APIs are pieces of code used as shortcuts that allow programs to interact with each other. Think […]

artificial intelligence branding
Conversational AI

Artificial intelligence branding: The future of advertising

IBM’s Watson and other artificial intelligences (AIs) can now mimic the personality of someone long dead or invent new episodes of old sitcoms. How will artificial intelligence impact branding in the future? AI everywhere AI seems to be seeping into our daily lives now – with Siri, Alexa, and Google Assistant. They stand ever-ready to answer questions about […]

B&N Properties
Portfolio

B&N Properties

As a growing property management service in the South Island, B&N Properties knew they needed to update their old website and expand its functionality to respond to the expectations of their clients. The new site needed to have more flexible and mobile device-friendly content and respond to users’ needs to apply for available properties from […]

accessible web design
Web Design

Accessible Web Design: Don’t forget customers with disabilities

According to a recent government study, almost a quarter of New Zealanders are disabled – that’s about 1.1 million people. About half a million Kiwis have hearing, vision, problems or motor impairments. That means accessible web design critical. Is your website friendly to these potential customers? What is accessible web design? We’ve discussed why designing your website for mobile is a […]

content strategy
Random

Creating a content strategy that adds value for your customers

The days of clickbait are long gone. To get noticed today, your business must create content that adds value for your customer. Here’s what that means for your content strategy. What is content strategy? Content strategy is about providing the right content, to the right people, at the right times – for the right reasons. —Content Marketing […]

purchase-path
Web Design

Map your customer’s purchase path to grow your business

Growing your business means knowing your customer’s purchase path. Mapping each micro-step towards buying is critical for effective lead nurturing. “Who” vs. “How” You probably know exactly who your customers are – their demographics and the competitors they consider. You might also know some “psychographics” about them – e.g., they have 1,000+ employees (B2B) or they watch 10 hours of […]

social media hashtags
Web Design

How to get the most out of social media hashtags

#OMG! Your shiny new #social media planner #loves hashtags! Is that a good thing or a bad thing for your business? Here are some research-backed tips. Social media hashtags have come of age Among the many quandaries that circle social media, one of the trickiest for businesses is the question of whether to tag or not to […]

professional-copywriting
Web Design

Copywriting: Hire a pro or do it yourself?

Whether you’re launching a new startup, becoming a solopreneur, or working for a large marketing department, you’ll eventually face the question: should I hire a copywriter for my website content or do it myself? A plumbing analogy Why pay for a professional copywriter? The same reason you’d pay a plumber to fix the pipes. A professional […]

Setpoint
Portfolio

Setpoint

Setpoint came to us to add some life back into their online presence and refresh a website which had a very dated, static and unwieldy feel about it. They also wanted to have a CMS which would enable them to manage their own content more easily, and an accessible, savvy team to support them through this […]

e-commerce
Web Design

Common mistakes to avoid in e-commerce development

Global e-commerce sales for 2017 are expected to exceed last year’s total of over $1.4 trillion. Here in New Zealand, online retail is predicted to grow by 2.7% in 2017. Just as you wouldn’t go around throwing $20 notes into the air, it would be foolish to give up your slice of the online sales pie. Here are some common […]

bad-website-development
Web Design

Website Development: When websites go bad

Much like a teenager, website development is going through a bit of a phase. In a sea of “Material Design” and “Flat Design” restrictions, some businesses are bucking the trend. They’re creating websites so ugly that they’re cool. When intentionally bad design rebels against what’s popular, it can be considered ironically hip. The allure of DIY website development We […]

Application Design
Applications

Application Design: Does your business need an app?

Many of our customers ask us about application design. Choosing between developing a custom app vs. designing a responsive mobile website is a bit like trying to choose the right tools for a home improvement project. You won’t get anywhere using a paintbrush to pound nails into plywood. Likewise, a hammer won’t fix the plumbing. Will application design benefit your […]

branding-logo-strategy-identity
Random

Branding: What’s the difference between a logo and a brand?

Most people use the words “logo” and “branding” interchangeably. However, for designers, the difference is significant – and both can have a big impact on your business. Branding is the big idea The simplest difference between a brand and a logo comes down to this: a logo is a literal image – a design you can see. […]

startup strategy new zealand
Random

Why New Zealand is a startup’s dream come true

If your startup is headquartered in New Zealand, then your business strategy is already on the the right track. That’s because being located “down under” has started to mean that you’re already “on top.” Kiwi businesses are booming According to analytical firm CB Data, tech investments in New Zealand and Australia based startups are now eight times what they were in 2008. Angel […]

Facebook ads mobile
Web Design

Should you buy Facebook ads to grow your website?

Social media promotion has been all the rage since its inception – but is it a successful way to spend your ad money? Should your business buy Facebook ads or invest in paid search? Generally, the answer depends on where in the sales cycle where you want to reach your customers. Facebook ads are like highly targeted […]

grow website traffic with evergreen content
Web Design

How to grow website traffic with evergreen content

Gone are the days when you could grow website traffic just by repeating keywords over and over. To attract the attention of today’s savvy web surfers, you must create content that holds legitimate value for your site’s visitors – and content that can stand the test of time. What is evergreen content? Evergreen content never goes stale. It’s the kind of […]

Content Management or Blog?
Web Design

Content management: How does CMS differ from a blog?

As you look to expand your business’s reach on the web, how do you decide between buying a content management system (CMS) or starting a blog? Here’s a breakdown of the biggest differences between these two popular tools. What’s good about blogs? The biggest advantage of a blog is its customisability. There’s a bit of […]

Rex Bionics
Portfolio

Rex Bionics

Rex Bionics has been a valued Prefer customer… twice! We took over the Rex Bionics site to manage and support them in their growing business. As a startup, Rex needed a reliable site built on a flexible and cost-effective CMS to make it easier to manage the site content themselves. We provided a secure and […]

Bespoke Website Development
Web Design

Is bespoke website development right for your business?

Taking on the challenge of website development for your business can seem intimidating at first. It might be tempting to dismiss bespoke web design if your boss’s hair is on fire. It’s important to weigh the pros and cons of doing it yourself versus outsourcing. However, in the long run, the benefits of custom website development can be considerable. Bespoke […]

responsive design on multiple devices
Applications

Responsive design: Why is it so important to Google?

We live in a world of multiple screens. Our view of the web becomes a mosaic of information across different devices. As we shift from laptop to smartphone to tablet, we expect websites to respond accordingly. That’s what “responsive design” means. Google’s trend analysts have seen the need for responsive design coming. Smartphones are no longer a desktop computer’s kid […]

Applications

UI design: Microsoft Surface Studio’s breakthrough

In October, Microsoft unveiled a revolutionary new way to interact with its Surface tablets: the Dial. Could your business benefit from a similar UI design breakthrough? Real world UI design In an interview with The Verge,Terry Myerson, EVP of Windows and Devices at Microsoft, explained that the Surface Dial was the result of an entirely different thought […]

Random

Digital Strategy: Which platform should you tackle first?

You’ve got your digital strategy nailed down. Sweet as! So, what’s next? How do you decide which platform to focus on first? According to a study by Research New Zealand, there’s only one correct answer to that question: mobile first. The study showed that over 70% of Kiwis own a smartphone. What’s more, they prefer […]

Random

Brainstorming: 7 strategies to supercharge ideation sessions

“Think left and think right and think low and think high. Oh the thinks you can think up if you only try!” — Dr. Seuss Every type of business can benefit from regular ideation sessions. Brainstorming can help you solve problems, sure, but it can also come up with creative product features, marketing campaigns, charity drives, cost-cutting […]

Random

Creating a dynamic brand — in every sense of the word

Stereotype: the hardest client you have to design for is yourself. Truism: sometimes stereotypes exist because they’re true. Case study: our dynamic brand – truly responsive design When we set ourselves to create a new brand for Prefer it was, like all self-focused creative projects, a daunting task. We are always our worst clients at the start — demanding, opinionated, self-righteous, ego-driven […]

A printing press, not a Wordpress brand presence
Web Design

Don’t clone your printed brand presence online

You wouldn’t drive your car into the ocean expecting to be able to sail it… so why would you attempt to use your printed brand presence on your website? Design with your brand presence for the best experience Presumably, you’ve spent some time understanding who your audiences are and what they need. If so, you know […]

Good strategy
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Good strategy: scattershot or targeting makes a difference.

You may have an established brand, but without good strategy targeted to your audience your offer may be missed by your most valuable clients. You can’t be all things to all people. And if you have a good strategy, you shouldn’t try. You’ve put a lot of blood, sweat, and (no doubt) countless tears into building a viable […]

free domain names
Random

Free domain names, good eh?

Having a domain name seems easy. After all domain names are “free”. But when your domain name changes are done wrong you have serious business interruption. Domain names are keys to your store On the internet domain names are the key to your store. They make sure your users can find you on the web […]

Fraser Engineering
Portfolio

Fraser Engineering

Fraser Engineering came to us to do a full-scale overhaul of their site design and CMS. They needed to create a world-class website that would be a reflection of the high calibre international-scale work that they do. With a wide array of products and specialised services, they also needed a clean and easy interface for their […]

Service design
Applications

How to go from idea to valuable service

Having an idea isn’t worth anything. Executing it into a valuable service turns it into gold. Service design is a method of designing the whole experience. Design the entire service Innovating services is as old as the economy itself. Every organisation thinks seriously about improving the quality of its service at some point. Whether you have […]

Fail fast: not your best option
Random

Fail fast… are you serious?

Whether you call it ‘fail fast’, ‘fail forward’ or even ‘fail better’… it’s all rubbish. After all, you tend to hit what you aim for. That’s just a way of trying to excuse an expected failure due to lack of preparation. If failing is such a good method, why do smart people spend any time on a plan? Because avoiding […]

Telling your brand story
Web Design

Your online brand story is your most important connection

Your online brand story is more important than your offline one. Make sure you’ve done your brand justice in the place most people will experience it first. Brand story = connection If you’re unfamiliar with/confused about what your ‘brand story’ is, I’ll make it simple for you: it’s the human side of your brand. If you […]

Service is paramount
Random

Product or service — which do you Prefer?

It’s often thought that the only way to create real value is by creating good products. But there are plenty of situations in which it makes perfect sense to develop a service business. Service as a business is a very valid option Services can build the bridge between a product and a business. There are plenty of great products […]

User experience
Random

Train yourself to see through a ‘user experience’ lens

One of the hardest things to do with your own site is to see it as if you were a new user. It’s difficult to imagine what it’s like to be fresh from the search engine trenches, making your way through a completely new site experience and hoping to find what you’re looking for. User experience role-playing The […]

Good UX
Applications

Good UX isn’t just wireframes & page flow

Personas and target audience identifiers. User flow and eye movement tracking. Usability, wireframes, interactive prototyping… is it all just jargon? Well, no. There’s value in investigating UX approaches. If you do all of that will you ensure good UX? Probably not. A recipe for good UX Certainly, good UX can be valuably informed by user testing. Anticipating user needs and including that insight […]

Online partner
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An online partner, consultant to your organisation

Most of us have a family doctor, an insurance broker, a mortgage expert. Organisations have accountants, lawyers, HR experts — people to trust and consult for advice. An online partner for your web requirements is just as valuable. An online partner provides… Organisations with an online partner consult them on anything that relates to their internet presence. This trusted adviser helps […]

To create bespoke or not
Random

Develop or configure

When creating online solutions there are two ways to go about it. One is using an existing product and the other is developing bespoke technology.  Understanding the difference is crucial. Configuring a system is not development When you configure a system, e.g. a content management system like WordPress or Joomla, you use existing tools like add-ons, […]

CMS vs application development
Random

When a CMS is not the right solution

Often choosing a CMS solution is actually wrong. When your requirements include specific user stories and addressing those needs it’s most likely wrong. In that situation, application development is the better solution. Application development is your better option Clients want predictability, cost effectiveness, good and future proof solutions… among a thousand other things. The assumption is that you get more when you […]

System integration
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System integration is a cost saver

The cost of system integration is easy to measure. Building more integrations saves your business money. Use the robots for what they are good at! If you can automate, automate! Competition is at a level where either you capitalise on an opportunity today or your competitor will tomorrow. The question whether automation is worth it […]

Bad content internet kitten
Random

Bad content (or ‘How to spoil a great website’)

You went to a lot of trouble to build an amazing website from your amazing brand. Your agency even made you Supreme Ruler with a CMS so you could make changes on the fly. And then, hoping to save some cash, you went to every ‘free image’ supplier you could find and spoiled it all with bad content. Bad content […]

Engaging content
Random

Using engaging content to activate the user

Engaging content, call to actions and social activation. The web revolves around user activation and the right content does exactly that. Ready… set…. GO! If you want people to act you need to get in their mindset. You have to create content that relates to them. It is not enough to look at things from your perspective. Engaging […]

Online advertising
Web Design

The myth of ineffective online advertising

Online advertising is not a myth. It is measurable and can have a profound effect, but not ‘just like that’. Find out how to do it effectively. Advertising is still a skill Adword specialists pop up every day selling you dreams for next to nothing. But the reality is that advertising is not, has not been and […]

Balanced SEO
Web Design

Creating for Google or your user – a balanced SEO approach

You understand the importance of SEO when it comes to users finding you. But once they get to your site, they should have the best experience you can give them. A balanced SEO solution is the answer. A balanced SEO diet Like all good providers of SEO services, we understand the importance of creating search engine-friendly copy, content […]

Web Design

Stop thinking your site is ‘finished’ – be responsive

The days of the ‘finished’ or ‘final’ site launch are over. Now it’s all about creating a ‘user responsive’ site. Forget that formal ‘go live’ date. Plan to set ‘user responsive’ milestones instead. If you’re building a new site these days, chances are someone will try to convince you to spend up large on user experience testing as a […]

Web analytics
Web Design

How to use all that web analytics

If your web analytics are still tracking users or views you are missing valuable information. Interpreting web analytics is crucial to grow your online results. Web analytics: measure, analyse, adapt and repeat When you manage a website you must have a good understanding of the effects you would like it to have. You want your accounting system […]

Social engagement
Web Design

Social engagement: collecting likes is not the goal

Unless someone starts paying you for every like you have, you’re missing the big social engagement picture. Focus on converting social engagement, not collecting it First, let’s just say it out loud: social engagement isn’t meant to be a popularity contest. It’s easy to forget that fact when major social media players are trying to […]

Social media is your community
Web Design

Social media is like using your community

Social media started out as a sharing network among friends and family and turned into follower hunting and advertising. But that’s not what it’s about. The power lies in ‘social’ When you have a problem you ask your friends. When they have a problem you help solve it. When you are happy you help your […]

fun at work
Random

Fun at Work? Boom! Rock!

The best parts of work are always the extracurricular parts… the icing on the cake! Leaving all your worries behind and reconnecting with your team mates. Last time we needed a break we went to Boomrock. Why, you ask? Well… have a look! Boomrock will make you do things you have never done before and […]

Random

A great team

Building a great team is one of the nicest things to do. Seeing people get an understanding of each other, nutting out processes and building a team together is one of the most interesting dynamics in an agency. So what makes up our great team? We are a high trust team On the wall of […]

Digital strategy
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A digital strategy, what is that about?

A digital strategy seems to be the most relevant thing to have these days. Companies talking about it, agencies selling it, advisers suggesting it and investors looking for it. So if it’s so important what’s it all about? Digital strategy = identifying opportunities A digital strategy is a plan to use digital channels to engage with your audience. There are […]

GYW
Portfolio

GYW

The law firm of Gillespie Young Watson (GYW) came to Prefer to give their old and outdated site a full redesign and redevelopment – to help underscore their online business credibility and reach a more digital-savvy clientele. We started by getting a better understanding of their brand and user expectations, as well as providing them […]

Market validation
Random

Market validation, is your strategy any good?

Having a plan is one thing, having the right plan is something else completely. Ensure you start running in the right direction by validating your strategy. Market validation shows the strength of your plans. A strategy is only as good as its evidence When you create a strategy you do your research. You draw, plot, sketch, […]

Random

Your site’s true value is in your content plan

You might think that when you’ve finally got your flash new website up and running that you can sit down, put your feet up and admire your hard work. By all means, do that. But not without a content plan.  A content plan builds your site’s equity Firstly, don’t think of your site as a shiny new car you just drove off […]

Royal Society of New Zealand
Portfolio

Royal Society of New Zealand

The Royal Society of New Zealand administers a large collection of inter-connected sites with a vast array of audiences and users. When we began working with them we took on the rather large task of managing their massive suite of websites which is intertwined with extensive in-house and external resourcing. Simplify and polish In our consultation, we evaluated their overall […]

Woolyarns
Portfolio

Woolyarns

Woolyarns is a high-end New Zealand yarn manufacturer gaining international attention from its luxury yarns. When it became clear that they were becoming too heavily dependent on their in-house IT guru for their website maintenance and modifications, they asked us to help them build a better and easier back-end experience. Formerly built on Silverstripe, it […]

Smart Payroll
Portfolio

Smart Payroll

Smart Payroll’s New Zealand site needed refreshing and they asked us to build the site in a way which would make updates and future modifications easier and quicker for them — and most importantly, they needed a site that could be responsive for all devices. We worked with their designer to modify and augment early […]

Madison Recruitment
Portfolio

Madison Recruitment

We partnered with Madison Recruitment to help them manage the many services offered by their complex site. In addition to providing secure and well-supported hosting and maintenance, we’ve been able to bring insight and new thinking through our long-established in-house expertise on recruitment websites. For their job database, we built a REST API to handle […]

Twix
Portfolio

Twix

Working with a European marketing company, we were asked to manage the backend work for a promotional campaign for Mars’ Twix chocolate bar. The Christmas promotion offered chocolate bars with competition codes offering customers the chance to win spot prizes and go into the draw for a grand prize. From specially marked chocolate bars, customers […]

NZ On Air
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NZ On Air

2015 was a breakout year for online reporting in New Zealand. And as the champion of New Zealand’s entertainment content, including television, music, digital, and radio productions, NZ On Air knew they needed to be at the front of the trend. Working with an external design agency, we were instrumental in the design, strategy and creation […]

NZ Post
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NZ Post Annual Report

For their 2015 annual report, New Zealand Post was keen to be at the forefront in digital annual reporting. NZ Post’s annual report design agency approached Prefer to help with the creation of the online design. To keep with statutory reporting guidelines, we also needed to ensure that the printed version and the online version of the report would […]

BringIt
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BringIt

New Zealand Post’s point-to-point courier service, Pace, needed a solution to experiment with on-demand delivery in a growing market. As a large organisation with well-established logistics capabilities, building on their existing services provided a natural compatibility with the on-demand economy, but NZ Post needed to make sure they were providing a different solution, not a […]

Sciblogs
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Sciblogs

The Sciblogs website operates as a hub for scientific journalism, analysis and discussion. Originally a collection of a variety of different science blogs managed by the Science Media Centre (SMC) team, SMC came to Prefer to find a better solution for the aggregation of their source material and a more user-focussed approach to design. Prefer […]

Random

Waiting is not an activity

How frustrating can it be to try and get things done. Some seemingly simple things can drag on for weeks. Just try and get a few things done with large organisations and you will quickly find out waiting is considered an activity.

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Prime Minister’s Science Prizes

The Prime Minister’s Science Prizes, administered by the Royal Society of New Zealand, are highly respected for their prestige and honour. When it was time to update the website to be more future-friendly, responsive and with an improved design and user experience, they came to us. We looked at how the site had been used to date and […]

Random

We’re hiring

In the wake of a very quiet period over Christmas we are starting to look at the next year. We are looking to get a few people on board to service our ever increasing number of lovely clients. If you know anyone who might be interested to move into the next role let us know […]

Creative HQ
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Creative HQ

We were asked to work with Creative HQ to help them redesign and improve an existing site which was outdated and unappealing on mobile devices. The site was built on a hard-to-use bespoke CMS that their team found clumsy and inflexible. Prefer took the opportunity to re-envision the user experience for Creative HQ site visitors […]

Random

Recruiter Rules of Engagement in Meetups

A recruitment channel that is gaining popularity among job seekers and recruiters alike are meetups. Meetup is an online platform wherein people with common interests plan and organize a local group meetup where members can meet face-to-face and share their thoughts and ideas about something they are interested in and enjoy. Over 9,000 groups from […]