We keep our insights short and powerful, loaded with facts, debunking the myths and garnished with opinion.
The Prime Minister’s Science Prizes, administered by the Royal Society of New Zealand, are highly respected for their prestige and honour. When it was time to update the website to be more future-friendly, responsive and with an improved design and user experience, they came to us. We looked at how the site had been used to date and […]
In the wake of a very quiet period over Christmas we are starting to look at the next year. We are looking to get a few people on board to service our ever increasing number of lovely clients. If you know anyone who might be interested to move into the next role let us know […]
We were asked to work with Creative HQ to help them redesign and improve an existing site which was outdated and unappealing on mobile devices. The site was built on a hard-to-use bespoke CMS that their team found clumsy and inflexible. Prefer took the opportunity to re-envision the user experience for Creative HQ site visitors […]
A recruitment channel that is gaining popularity among job seekers and recruiters alike are meetups. Meetup is an online platform wherein people with common interests plan and organize a local group meetup where members can meet face-to-face and share their thoughts and ideas about something they are interested in and enjoy. Over 9,000 groups from […]
Do you often find yourself expecting to let go of a new hire within a month or two of employment? This is not good practice for any business as it costs a lot of time, effort and money. What is Onboarding? Onboarding is the process wherein a company conveys its brand and values to new […]
With a wide variety of high-tech gadgets available, internet users now do not just access websites from a desktop PC or laptop. We now have net books, smart phones, tablets and even home theater displays. This poses a challenge to businesses as to how they can make user experience good on as many devices as […]
You can still find more traditional recruiters would prefer not to use Twitter as a recruiting tool. “It is just a space for young people who say whatever they want in 140 characters.”
It has been a bit quiet here. But for a good reason! We have a few very interesting projects we are working on and that is taking up more of our time then expected. Still a bit hush hush as we are looking to launch something from scratch. Nevertheless busy times. Stay tuned, news will […]
What a year this was. Prefer has taken off and we have some stunning passengers! Too many people to thank but what have we’ve done. Started a new venture, got half a dozen clients, leased an office, sponsored two events (thanks for the opportunity Phillip) , built a prototype of a new product we hope […]
Are you still using old-fashioned techniques, such as newspaper ads and job search websites, when searching for candidates for job openings in your company? There is nothing wrong in using traditional strategies, but you can further expand your reach by utilizing the internet to your advantage. By expanding your reach, you boost your chances in […]
When we started working with Home Loan Shop, their site was old and outdated, unresponsive, poorly built and not user-friendly. They needed a site that would reflect the accessible and friendly brand they wanted to build and would provide value to users when they visit. We worked closely with the Home Loan Shop team to […]
With the technology available to us now, more and more hiring managers are turning to the internet for top quality candidates. This type of recruitment is online recruitment. Over the last decade, there has been a meteoric rise in the use of online recruitment. Why are companies using this kind of recruitment? 3 Benefits The […]
The task of a recruiter is not just to post a job and wait until someone applies. Rather, it is the recruiter’s task to, in collaboration with the hiring manager, determine the best channel of recruitment for a certain job so the posting can attract the right candidates. To do this, the recruitment channel chosen […]
Online recruitment is not just about posting a job and waiting for applicants to send their resumes. If you want to hire top talent, you must be able to find a company’s job postings. This is where recruitment SEO comes in. Recruitment SEO is the use of search engine optimization in the recruitment industry. This is utilized by […]
In a research conducted by the Office Team back in 2012, it was found out that 63% of over 500 companies with more than 20 staff has a hiring manager who uses video interviews more often. This only goes to show that the use of video interviews is now a huge part of the HR […]
Most people do not want to be friends with brands. If they do it is to get coupons, discounts or relevant information. A research conducted by VODW Digital and Marketresponse in The Netherlands shows: 1. Mosts CMO’s questioned consider Facebook a priority. A tool to have consumers and clients co-shape the direction of products and services […]
With the technology available to us today, the traditional hiring process is made much easier, faster and more cost-effective. Recruiters can simply go online and search for a candidate instantly. But that hardly ever returns the right candidate without much effort. After all the easy access is a beaten trail. Search engines do not always […]
Using videos for recruitment starts making more and more sense. Not only is the cost of video creation in reach for a lot of organisations the effect of more traditional media is slacking. A couple of years ago, it was found that the average cost per hire reached $5,000 and it took recruiters about 45 […]
It is a surprising fact that 46% of new hires fail within the first 18 months in a job. What is more shocking is that more than 80% of those who fail within 18 months leave the company or are fired due to their attitude and not their lack of skill. These facts are backed […]
Recently a lot has been talked about candidate experience. Everyone keeps saying that if you do it right you get the results. And that is why we like to apply marketing and e-commerce on the candidate experience. We track and follow candidate behavior just like a good e-commerce site closely follows the behavior of the […]
With the dawn of the digital age, almost everything can now be found online – including a pool of talents waiting to be recruited. This is the reason why recruiting companies have expanded in the virtual world to build a strong list of qualified candidates. Aside from the use of job boards, LinkedIn, content distribution […]
Are you searching for a particular product or service? Do you need to contact someone immediately? All easy with all the high-tech gadgets available in the market. If you need information or need to talk to someone, all you need to do is to turn your mobile phone, tablet or laptop on and get connected […]
We are happy with our brand new website. We’re glad you’ve found it. Let us know your thoughts!
Have you ever wondered why there is an increasing number of recruiters that are now turning to Google AdWords for candidates? There are many advantages to using Google AdWords. These advantages include, but are not limited to: Rapidly deployable search engine advertising An emphasis is made on a company’s corporate recruitment marketing brand Easily adjustable […]
It is noticeable that more and more companies are now making use of online videos to interact with their customers. Not only is this a fast and less expensive way to reach out to an audience, but it is also a very good strategy to make a brand known in a less traditional and fun […]
I am a great believer of so called explainer videos. In it a concept is explained in something like 60 seconds. Or in this great example a whole book or concept is explained in 10 minutes.
Yes I know. It is not morning anymore. But who’s counting. This week a brief view on the art of mystery shopping in recruitment.
It’s not really recruitment but it certainly is part of being online. Being vulnerable to attacks and hacks. So what happened to us today?
In part one we looked at why Recruitment communication is a very high involvement decision for people. In this part we’re looking at how that influences your market strategy and candidate behavior.
This week the Friday Morning Report is about SOSU. A great event held yesterday in Auckland. Still buzzing with the inspiration I took home.
If you look at the difference between sourcing and recruiting you might wonder how a recruitment site could be a good tool for your sourcing efforts. Well here is the answer.
We all know the examples of recruitment videos. More than once featured here. Buy Hirerabit.com has made a great infographic about YouTube as a hiring instrument.
Busy times, busy weeks. And it shows. Only one article this week. Nevertheless the Friday Morning report is here! This week a bunch of interesting things. Oh and do you all have your tickets for SOSUNZ ready?
If you are still in doubt whether communicating with your target audience via mobile is an economic choice have a look at this.
Why can’t just anybody with a degree in marketing do your employer branding? After all it’s just putting a logo on a job description isn’t it? I guess not.
We love numbers and gut feeling. Gut feeling to give direction, numbers to support choices and validate the course. This week has shown some really great gut feeling and the numbers to support them are great.
We are proud to support the Sourcing Summit NZ. The Sourcing Summit (#SOSU) started in Sydney in 2011. The aim of the event was to highlight the growing importance of sourcing and to bring together sourcing practitioners to network and learn from each other. Now in 2013, SOSU is coming to New Zealand, to be held […]
Following the world of recruitment sometimes shows you the hidden gems that people create to get more attention. Ben Lynch made such a gem.
We have heard it all before, Facebook is huge and Facebook loosing traction! And both is a true fact. There’s also Social Media Fatigue. People being fed up with the constant stream of so-called information. But what of it is true?
What the heck are they talking about Essie Oaw? Yes SEO. Search Engine Optimization, a totally misunderstood or at least under appreciated art! For starters SEO is not a “one-off” activity. “We have optimized our site.” You know what, the competition is starting today and they are aiming for you.
It is a known fact that recruitment sites are more and more important as a results of the growing job hunt through search engines. Brands are providing more user experience in their digital recruitment approach and jobsatpon.com is one such a great example.
UPDATED: This weeks Friday Morning Report is a case study of great intentions gone wrong. The Swedish Army’s recruitment site. They won an FWA award and if you know anything about online then you know that the FWA and the Webby’s is what it is about. Still, gone wrong.
Finding the right candidates is not always easy. You search and search and search and the same results turn up. How to flip your approach and get different results.
I love predictions and predict there will be more. Nobody knows what the future holds but everyone tries. How about this one.
This week again lots going on. Mostly talking about a cool project we are working on. Besides that we obviously picked a few of the best things online for you. This week it’s the “lets-cuddle-up-next-to-the-fireplace-it’s-school-holiday-and-autumn-edition”
In hiring like in any purchasing decision people go through a process of finding reasons why their choice was a good one. Cognitive dissonance. But how does that influence us in recruiting and hiring?
The results are in for this week’s analytics. And we’re happy with them. Apparently you like what we do.
We are all looking for the answer when are passive candidates ready to spread their wings.
We hear that media consumption is changing rapidly and social media is taking over the world, everyone has a smart phone and so on. But is that really true?
Slightly too late but still made on Friday Morning. After a great Easter Weekend ending in April Fools day we can only summarize some of the best April fools tricks of 2013.
In discussing selection criteria with managers I noticed that people find it hard to distinguish between the right and the wrong selection criteria.
Whenever I see a huge and complicated application form I am always surprised. After all, selecting the right candidate is a bit like dating isn’t it?
It was an interesting week for us. We launched our new online magazine and had conversations with potential partners and clients. As of this week we publish regularly about the digital and social recruitment advertising space. Our Friday morning report is our ongoing column in which we try to show some yaw dropping examples of […]
We read about them all the time in the news, job cuts left and right. But why could that be a good thing?
In this post we briefly review what OpenBadges is and how it works.
We all know how hard it is for candidates to draw attention to their CV. And they all try, but this guy is a master.
I heard about Vizify last week and got an invite. So what is Vizify and does it deliver?
Deloitte’s Talent Edge New Zealand 2013 is pretty clear. Skills gaps are hurting businesses already and it is getting worse! But there is a solution.
Mozilla started OpenBadges. The tag line they use is “Get recognition for skills you learn anywhere.” They hope to have created a new online standard to recognize and verify learning.
Nice concept to help people be more creative by means of sound.
If you have ever talked to early stage start-up funders you will know. The first thing they look for is sanity in the entrepreneur.
It happens. Not hiring, based on looks or clothes. For real! They won’t say it out loud but find a way around it. ‘Your personality does not fit the company culture’. or ‘Someone in this role is a representative of our brand.’ or any other lame excuse. I have seen it, heard it and always […]
Retaining staff is always challenging as different personalities need different rewards (tangible and or intangible). Lot of times companies choose short term strategies by having pay raises which may contribute in retaining, but others may just need a…
Check out these winners announced last night at the Creative Excellence Awards, the leading awards program for the recruitment advertising/marketing field. You can see the visuals companies like Boeing, Walmart, PwC, Panera, Pfizer, Capital One, North York General Hospital, HP, and Life Technologies are using to attract candidates. Some of the ads you’ll see include […]
Intrigued by a job title, I started reading the ad. The Job title was Interactive Account Director. After reading the first paragraph I was still not sure what this organisation (referred to as “our ambitious client”) thought an Interactive Account Director should be doing. So I reviewed the requirements but did not find anything that […]
I recently came across a job posting for an organization that was looking for a human resources business partner. It was intriguing so I clicked on to see what it was all about. As I continued to read on and review the minimum requirements, I saw requirement after requirement reeks of recruiter. I read on […]
The previous post emphasized the role of good cmmunication channels. Yet another compelling reason for having strong communication networks is employee retention.With the changing work culture in almost all expanding companies, “teamwork” can never be …
Being a client to an agency is difficult. How to know they are working just as hard and efficient as you are?
I was thinking about how Google+ could blow the competition out of the water and I think they are thinking about such a plan. And all of a sudden it dawned on me. Google Apps. Some facts that I tried to align: Google Facebook Apple LinkedIn Microsoft Business software suite + N/A N/A N/A + […]
It is the beginning of most software. If something occurs do this. And now you can apply that to a lot of things happen on the internet. At the end of May I joined ifttt.com which is you can use to “Put the internet to work for you.”. With ifttt.com you can create tasks. These […]