Brainstorming: 7 strategies to supercharge ideation sessions

“Think left and think right and think low and think high. Oh the thinks you can think up if you only try!”
— Dr. Seuss

Every type of business can benefit from regular ideation sessions. Brainstorming can help you solve problems, sure, but it can also come up with creative product features, marketing campaigns, charity drives, cost-cutting methods, or customer service delights. Brainstorming is what happens when the whole is greater than the sum of its parts.

Great brainstorming needs room to play

For ideation to be effective, it can’t be the same-old-same-old weekly meeting that everyone dreads. You need to mix it up with different ideation methods. Here’s a technique we learned from creative-thinking toolkit called ThinkerToys to help keep your creative sessions fresh and fun.

The S.C.A.M.P.E.R. brainstorming technique

  1. Substitute one part of your process or product
  2. Combine existing ideas or features to form something new
  3. Adapt an idea used by someone else – maybe used by a different product entirely
  4. Modify your current technique or magnify it by adding steps or features
  5. Put your product to other uses
  6. Eliminate unnecessary steps or materials
  7. Reverse or rearrange processes or parts

Of course, if you’re truly aiming for thinking outside the box, give us a ring and put our brawny brains to work for you.