The days of the ‘finished’ or ‘final’ site launch are over. Now it’s all about creating a ‘user responsive’ site.
Forget that formal ‘go live’ date. Plan to set ‘user responsive’ milestones instead.
If you’re building a new site these days, chances are someone will try to convince you to spend up large on user experience testing as a first step. “You have to try to anticipate how everyone will interact with your site,” they’ll say. “Let’s spend some days running our ideas by real people to see if we’re right,” they’ll continue. “Otherwise you’ll regret this forever and your site will go down in flames”. Okay, maybe they’ll be a little less dramatic on the last point, but that’s the gist of what they want you to believe.
The thing is, we in the business of web design and development are pretty savvy about user experience these days. It’s not a really new thing — we just have a catchy label for it now. If your web partner is a company with certified UX experts, they’ll bring all of that knowledge to your project. For the vast majority of new site design, knowing about statistics on user journeys in a broad sense will be enough to design and build your site. Then when you need to get more specific insight, plan user response milestones to review after your site launch.
Working from knowns is more efficient
The best way to be responsive for your valued users is to give them something to use — namely, your site. That means shifting from the concept of creating a ‘finished’ website for launch. Instead, take a more flexible approach to site design — one which brings actual, live user feedback into the equation. To do that, build post-launch user check-ins into your site maintenance schedule. That gives you the opportunity to evaluate the actual user response via analytics and page ranking, among other data. If more info or testing is required at this stage, working from these established ‘knowns’ will streamline that process (and likely, its cost) tremendously.
As a bonus, this approach allows you to spread the cost for your site build over time. It also means you can keep your site growing and evolving — and your audience engaged. As the internet changes with lightning speed, you’ll have a built-in mechanism to respond to it in real time. You’ll also minimise the chance of ‘site design sticker shock’ when your site needs renewing in the future.
And you’re in luck… we’re certified user-experience experts (fancy that)! Get in touch to find out how we can help you start working with a ‘user responsive’ approach to your site design.